exploresoho.nyc — Discover Soho, NYC

FIFA World Cup 2026 · NYC

Soho & the city

Official NYC Neighborhood Passport stamp sites, free fan zones, watch parties, and a curated Soho day loop.

Official NYC Program · World Cup 2026

NYC Neighborhood Passport

Mayor Mamdani, NYC Tourism + Conventions, and Team Wonder launched this citywide program to help New Yorkers and visitors explore all five boroughs during the tournament. Collect 12 artist-designed stamps from 250+ cultural sites, libraries, and community events — then pair it with our Soho guide below.

Get Official Passport Info Events Calendar Mayor's Announcement

exploresoho.nyc is an independent neighborhood guide — not affiliated with NYC government, NYC Tourism, or Team Wonder.

Soho & nearby

Official stamp sites near Soho

Two passport stamp locations sit in Soho itself. Jefferson Market Library is a short walk for free Final screenings and booklet pickup.

Official stamp site

Leslie-Lohman Museum of Art

26 Wooster St · Soho

Official NYC Neighborhood Passport stamp site. LGBTQ+ art museum on Wooster — suggested donation $10.

Official stamp site

HERE Arts Center

145 Sixth Ave · Soho

Official passport stamp site. Pick up your stamp during regular hours — visitors also receive a discount code for an upcoming performance.

Discount code for upcoming shows

Official stamp site

NYPL — Jefferson Market

425 Sixth Ave · Greenwich Village

Free World Cup match screening July 19 (3–5pm, Final). Pick up passport booklets at any NYPL branch citywide starting June 11.

Free Final watch party · Passport pickup at all NYPL branches

exploresoho.nyc exclusive

Soho passport day — curated loop

Combine official stamps with our local picks for eats, shops, and watch parties.

1
Pick up your passport
Grab a free NYC Neighborhood Passport booklet at any NYPL branch (220+ locations) starting June 11.
2
Stamp · Leslie-Lohman Museum
26 Wooster St — official stamp site, 5 min walk from Broadway.
3
Lunch in Soho
A Pasta Bar on Prince, Yubu on MacDougal, or The Felix for Brazilian-French.
4
Stamp · HERE Arts Center
145 Sixth Ave — stamp + performance discount code.
5
Shop the neighborhood
Baggu on Wooster, Broadway boutiques, and open pop-ups on Greene & Grand.
6
Match night
Watch at The Felix (340 W Broadway) or head to Rockefeller Center Fan Village.

Free fan zones — all 5 boroughs

Official NYNJ fan events run June 11 – July 19. Closest to Soho: NYNJ World Cup 26 & Telemundo Fan Village at Rockefeller Center (July 6 – July 19).

Manhattan — NYNJ World Cup 26 & Telemundo Fan Village
Brooklyn — Brooklyn Fan Zone
Queens — Queens Group Stage HQ

All fan zone details

Already Home — share your story

Team Wonder's storytelling campaign invites New Yorkers to share what the World Cup means to them — building a collective narrative across immigrant neighborhoods. Share yours on our Stories page or join the national campaign.

Team Wonder · Already Home

Soho business? Get on the map.

The passport program drives foot traffic to small businesses and cultural sites. List your shop, restaurant, or pop-up on exploresoho.nyc to reach World Cup visitors exploring the neighborhood — featured listings and match-day packages available.

Match days