MC
Maya Chen
2026-06-08
A Perfect Soho Saturday: Coffee to Cobblestones
Started at La Colombe, wandered Prince St, ended at a rooftop sunset.
The Soho Guide · Manhattan
ExploreSoho NYC
Eat at A Pasta Bar and Yubu. Shop Baggu and Intimissimi on Broadway. Catch a rooftop sunset. Your complete neighborhood guide.
The Guide
Everything in one place
Eat, shop, drink, explore — curated like a local would show you around.
Eat
A Pasta Bar, delis, Yubu Soho, Italian, Korean & more
Shop
Baggu, Intimissimi, Doll Store & Broadway boutiques
Nightlife
Rooftop bars, lounges, and late-night spots
Explore
Museums, landmarks & hidden gems
Pop-ups
21 Greene, 45 Grand & rotating venues
World Cup
Nearby watch parties & match-day vibes
Stories
Share your Soho experiences
Eat
Where to dine
From pasta bars to Korean hot pot — Soho's best tables.
The Felix
340 W Broadway
World Cup watch parties · Caipirinhas
A Pasta Bar
187 Prince St
Cacio e pepe & agnolotti
Yubu Soho
83 MacDougal St
Kimchi jjigae hot pot
Shop
Stores to know
Broadway, Wooster, and the boutiques in between.
Baggu
131 Wooster St
Cloud bag & crescent totes
Intimissimi
520 Broadway
Silk & lace collections
The Doll Store
668 Broadway
Vintage & collectible dolls
World Cup 2026 · NYC PassportAll World Cup Guide
Explore Soho during the World Cup
Mayor Mamdani's NYC Neighborhood Passport launches June 11 — collect stamps at Leslie-Lohman & HERE Arts in Soho, then catch matches at The Felix and free fan zones citywide.
2026-06-14 · 2:00 PM
Brazil vs France — Group Stage
The Felix
2026-07-19 · 3:00 PM
World Cup Final
The Felix
Nightlife
Rooftops & late nights
Where the skyline meets your cocktail.
rooftop
Magic Hour Rooftop
485 7th Ave (near Soho)
Playful · Views · Instagram-ready
rooftop
230 Fifth Rooftop
230 5th Ave
Iconic · Crowded · Views
rooftop
Public Hotel Rooftop
215 Chrystie St
Design-forward · Sunset · DJ sets
Limited Time
Pop-ups now
21 Greene St, 45 Grand St, and Soho's rotating retail scene.
Open Now
Aesop Summer Residency
21 Greene St
Skincare residency in a historic Soho townhouse.
Open Now
Rimowa Gallery
45 Grand St
Art-meets-travel luggage exhibition.
Open Now
Rhode Summer Pop-In
134 Spring St
Hailey Bieber's Rhode skincare — glazed skin IRL.
Open Now
Stanley 1913 Experience
100 Wooster St
Quencher customization bar and limited NYC colorways.
Open Now
Levi's Tailor Shop Pop-Up
72 Greene St
Custom denim tailoring and vintage repair workshop.
Open Now
LEGO Imagination Studio
200 Lafayette St
Build stations, exclusive sets, and adult fan events.
Open Now
Mercer Labs
21 D Mercer St
Immersive AR and projection art installations.
Open Now
Jacquemus Le Chou
163 Mercer St
Mediterranean-themed pop-up café and mini boutique.
Community
Stories from the streets
Real experiences from people who love Soho.
JO
James Okonkwo
2026-06-05
Hidden Gem: Elizabeth Street Garden
Everyone talks about Washington Square — but this garden is the real secret.
SR
Sofia Rivera
2026-06-02
Popup Crawl: 21 Greene & 45 Grand
Two iconic popup venues, one afternoon — here's what I found.
Get in touch
Contact us
Venue tips, partnerships, or site feedback — reach the exploresoho.nyc team.
Email
ax••••••••••••••@gmail.com
Phone
(551) •••-0796
